Why We Love It
Tiffany & Co.
A simple line of text that elevates already supremely sought-after timepieces to a level of unbridled desire seldom equaled in the watch collecting community.
Be it found on a contemporary Patek Philippe or a vintage Movado, a Tiffany signature adds a level of demand --not to mention value -- that is arguably more significant than those found from their European counterparts.
Particularly when that signature is found on a Rolex.
And particularly when its not just any Rolex, but the Chairman of the Board: the Day-Date. Which is exactly what we have here.
This beautifully preserved Reference 1803 dates to circa 1977 and features a crisp silver sunburst dial - simple, but incredibly clean and elegant. Fitted with a fluted bezel, English calendar, and a hidden-clasp President bracelet, this example also features crisp hallmarks and a telling hidden signature that confirms its Tiffany & Co. provenance. Ask us for details!
The Story
Tiffany & Co., the venerable New York based jeweler has long been a purveyor of fine timepieces, starting in the 1840s with Patek Philippe. Relationships with other watch manufactures followed. Soon, pocket and pendant watches bore a Tiffany signature along with the manufacture’s.
In addition to Patek Philippe, Tiffany also had a long and fruitful relationship with Rolex.
This relationship commenced in the mid-1950s. Rolexes meant to be retailed at Tiffany’s Fifth Avenue flagship store would have the famous Tiffany & Co. signature stamped on the dial.
Eventually, Rolex began supplying pre-stamped dials to Tiffany, but the practice ended in the 1990s, and Tiffany ceased to sell Rolex in its stores.